Intense and Unsettling

Last Tuesday I had a conversation with my creativity coach Sara
and it came to how creativity operates in an entirely different way than regular economic exchange.
As a creative you create what you feel called to do.
And then you sell it, or you don’t.
In regular businesses, you create what you can sell.
Being creative is a blessing, it is fulfilling, satisfying.
But it is also a curse, addictive and in all likeliness an economic sin.
Your art not just exists outside of existing economic structures:
It also has the power to disrupt it.
And if you’re any good at what you do:
It will.
A great artist is someone who immediately wakes you up.
Or their work is.
But it’s not a place where you feel all comfortable and fuzzy.
So there is that:
The realization that my purpose work takes place outside of society.
And that in all likeliness, it will always place me outside of it as well.
But there was also another lesson I learned, and it was something that I think many clients (of Sara) would have found an uncomfortable observation by her.
Yet I totally loved it….
We were talking about personal branding, a topic that rarely comes up because I no longer see my creativity as something I necessarily sell.
But we touched on personal branding because I confessed to Sara that I would love to pick up coaching and teaching yoga again;
But was held back so much by this realization that there is something vastly different about me, compared to what someone expects from a coach or a yoga teacher.
This something within me kept getting in the way of being able to offer my services.
I wasn’t able to communicate what it was I had to offer, and kept getting stuck in the standard image of a coach or yoga teacher.
That’s when Sara talked about personal branding. And she spoke the words:
“I think your personal brand is INTENSE and UNSETTLING.”

I once had someone tell me how people immediately felt better when they saw them. That a calm and peaceful mood struck them, where everything was okay, just from being in the presence of this person.
I immediately shot back:
“I have THE EXACT OPPOSITE effect on people!”.

Deep fears, coming back to haunt.
Dreams that were lost, suddenly resurfacing.
Insecurities, which were carefully contained for years, suddenly omnipresent.
But also: Big and powerful breakthroughs happening in seconds.
But also: For the first time seeing their own strength mirrored.
But also: A meeting of souls.
But also: Receiving clarity and ownership over your life.
It wasn’t that I couldn’t see what I had to offer the world, it was that I kept getting stuck in not being able to word it.


An unexamined life is not worth living


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