And then you sell it, or you don’t.
In regular businesses, you create what you can sell.
Your art not just exists outside of existing economic structures:
It also has the power to disrupt it.
Or their work is.
But it’s not a place where you feel all comfortable and fuzzy.
The realization that my purpose work takes place outside of society.
And that in all likeliness, it will always place me outside of it as well.
Yet I totally loved it….
But we touched on personal branding because I confessed to Sara that I would love to pick up coaching and teaching yoga again;
But was held back so much by this realization that there is something vastly different about me, compared to what someone expects from a coach or a yoga teacher.
I wasn’t able to communicate what it was I had to offer, and kept getting stuck in the standard image of a coach or yoga teacher.
That’s when Sara talked about personal branding. And she spoke the words:
“I think your personal brand is INTENSE and UNSETTLING.”
YES IT IS!
I once had someone tell me how people immediately felt better when they saw them. That a calm and peaceful mood struck them, where everything was okay, just from being in the presence of this person.
I immediately shot back:
“I have THE EXACT OPPOSITE effect on people!”.
Deep fears, coming back to haunt.
Dreams that were lost, suddenly resurfacing.
Insecurities, which were carefully contained for years, suddenly omnipresent.
But also: Big and powerful breakthroughs happening in seconds.
But also: For the first time seeing their own strength mirrored.
But also: A meeting of souls.
But also: Receiving clarity and ownership over your life.
It wasn’t that I couldn’t see what I had to offer the world, it was that I kept getting stuck in not being able to word it.
INTENSE and UNSETTLING
An unexamined life is not worth living
coming soon: new books
1. Reboot – a hero’s journey. Diary 2017-2020
2. I M NOT CHANGING MY FUCKING SHOW
3. Big Mistress – confessions, columns and sex advice from the other woman
4. Blote Kont- (Dutch)
5. ALL THE THINGS – unpublished work 2010 – 2020
The best way to receive updates on when these books are ready is to follow this blog. The subscription button to this blog is on this page, probably on the right.