This post was originally sent out as a newsletter 8 December 2017

If I have regrets it’s that I didn’t know Kat Loterzo 18 months earlier, which was when I first stepped onto the marketing path.
But maybe all those other freebies, coaches, paid programs, books, and spending hundreds of euros on Facebook and Google ads were necessary to truly appreciate Kat.

Maybe it really takes throwing away one and a half year of your life, and wasting a king’s ransom rebranding your yoga studio, with marginal results – zero if you compare it to the costs I made to get those results – before you listen to the message of someone as LOUD AND OUTSPOKEN as Kat Loterzo. Who says it comes down to one thing.
And one thing only;
You being YOU.

A message so radically different than anything that calls itself marketing, no one will believe it.
Not unless you have hit rock bottom and learned the hard way that being the good girl, doing your studying, mapping out your packages, and knowing your ideal clients “better than they know themselves” (I’m not making this up!) – that all those things are going to do absolutely nothing for you.
Let me type that again, Kat style!
Ab.
So.
Lute.
Ly.
NOTHING!

That it will only result in the way I spent last year’s holidays, decluttering my expanding collection of marketing materials. I almost overlooked the few things I had in there from a new coach. Kat Loterzo. 
Or Katrina Ruth, which is her new name. She rebranded herself about a month ago. 

This new coach Kat Loterzo, was just a few A4s in my marketing folder. And at that time she was so new, I didn’t feel I had to make a decision on her.
So I stored them, and more or less forgot about it until I watched a two hour YouTube video called 2017 Manifestation Training
(link unavailable – but I’m leaving it in, should it ever come back online.)
And I was mesmerized.

In retrospect it was the moment I fell in love with her. Although unwittingly.
One year after giving her my email address, and the Christmas sorting my marketing materials, I can now see how important she has been this year.
And that I’ll spend this Christmas confidently clearing out the entire marketing folder, except the material I got from her.
Unsubscribing for all newsletters and leaving all communities, excepts hers.

And Kat will change your life too, before the year is over if:
1. you start feeling rebellious the moment someone tells you something should be done a certain way in order for it to work
2. you either have your own business or you would love to have one
3. you know which activities light you up from the inside

If you score three out of three (no cheating!), then Kat is your woman.

Last week I made a few important decisions.
To focus on yoga, to write for yoga, to message for yoga, to make a living out of yoga, and to keep my LS Harteveld writing as a hobby. And had the two most focused, and satisfying weeks of the year. And two clients returning to me.
But it’s not the money that was coming in that made me so happy.
Kat was allowing me to be me. To listen to my heart and to speak my true message. I could feel that energy flowing through me.
Needing little sleep.
Being fully confident.

Then something incredibly sad happened in her Inner Circle. She posted a video about it, as she always shares what’s going on in her life. It was about someone I didn’t know, but I felt for her. She gave us an account, so we could donate money for a gift, if we felt inclined to do so.
I hesitated.
It was not someone I knew and I didn’t have a budget for expenses like this.
Then I said to myself; 
“If I get a new client, before the day is over, I’m going to donate to this gift Kat wants to buy for their friend.”

I wrote three different blogposts and hustled my ass off.
When I came home from teaching I found an email from yet another returning customer, taking me up on the offer for the yoga studio.

I just wired the money to Kat.
She earned it.

~Lauren
An unexamined life is not worth living

footnote 2026:
Katrina Ruth runs a faith-led business and you can find her new work on all social media and YouTube under her name Katrina Ruth and Katrina Ruth Ministries. Most of her older work is no longer available. 

—
My Year with Kat was published in the series: 7-figure Rock Star Writer

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